SEO in Digital Marketing:- SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) means creating a good place of a website in the search engine result page based on keywords and phrases. It comes under the Digital marketing category. Seo is the process of online visibility in non-paid search engine results. It depends on Keywords.
Importance of SEO in Digital Marketing:
It is the process of creating a web page easy to find, easy to crawl, and easy to categorize.
It is about helping your customers find your business from among the thousands of other companies.
SEO is an integral part of any digital marketing strategy.
In Digital marketing services, SEO is the most important part of digital marketing.
Types of SEO:
SEO has two types which are :
Off Page:
Off-page is where we can promote our website through the internet. On Off page we have to include:
Social media:
Social media is a platform that we communicate through social media engagement such as blogs, websites or other social media platforms.
Bookmarking:
To promote our website by bookmarking our website, blog or other social threads.
Forum Submission:
Related to a website, or business, and make connections with community, suggestions, answers, and questions.
Blog Directory Submission:
To build quality backlinks. Choose a directory and select the proper category.
Article Submission:
Submit our article in a high PR article, and also give links. Make sure your content is unique and high quality.
Question/ Answer:
You can get high traffic through question-answers. Question Answers should be related to your business.
Video Submission:
Upload videos on popular sites by giving them titles, tags, descriptions, and links.
Image Submission:
Upload images of our business on popular sites by optimization with the correct URL, title, and tag.
Infographics:
Make creative infographics.
Document Sharing:
Create attractive documents related to business. It must be unique.
On Page:
On page is basically what we do within our website. Such as:
- Meta Title
- Meta Description
- H1-H6
- Content Optimize
- Internal Linking
- Keywords Research
- Google Analytics
- Webmaster tool
How does SEO work?
A search engine is not humans but the software that crawls the web page content. So, not like humans, search engines are text-driven. They complete several activities that bring search results – crawling, scanning and storing (or indexing), courses of action, measuring pertinence, and recovering.
The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual. For example, some of the elements that are known to build up a quality score are as follows:
- Website names and URLs
- Page Content
- Meta tags
- Characteristics of Link
- Usability and accessibility
- Page design
Let’s see how this whole cycle works:
- Crawling: Every search engine has software, known as Crawler or Spider (in the case of Google it is Googlebot), that crawls the webpage content. It is not possible for a crawler to see daily if any new page appears or an existing page is updated, some crawlers may not visit a webpage for a month or two. In this connection, it should be important to remember what all a search engine can crawl: it cannot crawl images, Flash Movies, JavaScript, Frames, Password protected pages, and directories. Therefore, if you have a majority of these on your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. Those that are not viewable are not spidered and not indexed or not processed. On the other hand, they will be missing from search engines.
- Indexing: Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. For humans, this will not be possible, but for the search engine, this is every day’s work. Sometimes, the search engines cannot understand the page content. And for that, you need to correctly optimize the page.
- Search work: With every search request, the search engine processes, i.e., it contrasts the key phrases searched with the pages indexed and stored in its record. More than millions of pages have the same search phrases. So, the search engine is an act of measuring the relevancy of all the pages and matches with what it indexed as per the keywords inserted in the SERP.
- Algorithms: A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains catalogued keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or phrase that was looked for, either in the body content or in a URL that directs to the page. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms.
Each type of algorithm looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. That is the reason why the same search string generates different results in different search engines having distinct algorithms.
All these search engines (primary, secondary, and targeted) periodically keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on top. This requires sound SEO expertise.
- Retrieving: The end–result will be visible in the search results.
Create an SEO strategy
To have a sound SEO system you must have a good SEO strategy in place. Below are some points you need to ask yourself while setting the SEO strategy:
- Your target market: SEO is not meant to garner as much web traffic as you can to sell your items. Some geographic conditions and customer demographics are very important as to where and how you will get your customers. Fine-tuning on these parts will make you confident and successful going forward. Google Analytics will help you in your investigations of these factors.
- Concentrate on mobile-friendly approaches: Your website should be able to properly fit into mobile and give equal satisfaction to your customers the way they access your site on their personal computers. One thing is clear, mobile overtakes the desktop. So, be sure to open that lane by checking how your website performs on mobile applications. Test your website URL in Google’s Mobile Friendly test for this.
- More options in Search Engines: Your website should not only perform well in Google, but in every other search engine like Yahoo, MSN, AOL, and DuckDuckGo. Each search engine has different search algorithms that you need to know and accordingly make your website compatible with these searches. Your users may come from any road.
- Keywords to correspond with your ROI: Spend time on fixing relevant keywords. Focus on the Long Tail keyword as it defines users’ behaviours. Meticulously think about how you can frame long tail qualities into your key phrases. The success of keywords should be measured in terms of your ROI (return on investments).
- Clear website and quality content: A user-friendly website, clear navigation, SEO keywords, optimized Meta tags, title tags, and balanced keyword density in the qualitative, relevant, and consistent content are the main aims. Each page should be built around the keyword themes, with unique and non-plagiarised content. There should be no keyword stuffing as well. “Content is a commitment, not a campaign.”
- Quality and relevant linking and Social media: You must pay good attention to building quality and relevant links through which you can get a good number of web traffic. And in line with SEO, you need to set up an exhaustive and up-to-date social media platform. You should remember a good number of traffic is generated through the social presence of your business.