I love SEO.

You love SEO.

Everybody loves SEO. Right?

But why?

Here were their responses.

1. The SEO Community

“The people! Without the amazing wisdom shared by everyone in this community in person, in blog posts, and at conferences we would all be hacking away at this by ourselves trying to guess what worked.” – Eli Schwartz

“The people are some of the best I have met in any industry.” – John Doherty

“The people are so, so great. Once I stopped being intimidated about meeting the ‘SEO celebs’ I started getting to know them. I learned that we are all a fun group of nerds who love the industry and helping businesses improve their online visibility. Our community won’t hesitate to help one another, no matter what. I know I have a ‘search homie’ in almost every major city and I love seeing everyone at conferences and while traveling.” – Kelsey Jones

“The SEO industry is for the most part very supportive of one another, which is admirable.” – Paul Shapiro

“I love SEO and all the folks that are part of the industry for a very simple reason: You/they can help make good things happen for each other and for the sites they support.” – Topher Kohan

“I’m honored to work with some of the most curious, collaborative, and compassionate professionals I have ever known.” – Jamie Alberico

“There is a constant drive to stay educated, which is impossible without the community. The community itself has become like family to many involved.” – Brian McDowell

“Going to conferences has become a summer camp of sorts and I’m eternally grateful for my peers’ support and knowledge that is readily shared. We all help each other level up.” – Britney Muller

“It’s an industry that is very open to knowledge sharing and has the best events.” – Jes Scholz

“You can ask a question online and multiple people will offer different points of view and experiments to try.” – Carolyn Lyden

“I like the fact that everyone is so willing to share knowledge and the camaraderie between competitors (for the most part.) If you have a question or need some help – you can find it fairly simply by just asking in a forum or even on Twitter!” – Carrie Hill

“I love the generosity of the SEO community, whether it’s sharing information or just looking out for each other.” – Dr. Pete Meyers

“The industry is fantastic because while it is massive, it is also tight-knit. The friendships and working relationships are amazing.” – Melissa Fach

“The community surrounding SEO has some of the funniest—and most intelligent—people I’ve ever met. I’ve made friends in this space that have lasted me nearly a decade at this point. There’s always somebody willing to give, share, or help.” – Joel Klettke

“The best part about the SEO industry is the people. I’ve met and become friends with some of the most amazing people in the world.” – Greg Gifford

“The industry is full of amazing caring people I am privileged to call friends.” – Tony Wright

“I love the SEO industry because of the wonderful people involved in it.” – Elmer Boutin

“The best community on earth. We’re all brothers and sisters and more.” – Cyrus Shepard

2. SEO Is Always Evolving

“SEO evolves, too. So it’s inspiring to keep pushing new ideas.” – Grant Simmons

“I love its ever-changing nature, which allows me to face new challenges on a daily basis.” – Eric Enge

“I love the constant evolution of both the search engines and user behavior.” – Brian McDowell

“The challenge of change.” – Bill Hunt

“The constant change. It is an industry that requires you to research, test and implement on a regular basis.” – Mindy Weinstein

“Its dynamic nature. It’s fast and ever-changing and requires constant attention to evolving best practices.” – Casey Markee

“That constant change is the norm.” – Martin MacDonald

“That constant change, and the willingness for the SEO community to continually educate and openness to call B.S. when they see it, is what really excited me about SEO every day.” – Eric Wu

“The people. The fast pace. The ever-changing landscape. SEO is fun!” – Heather Lloyd-Martin

I’m endlessly curious and I love that SEO is constantly evolving. It’s a perfect match! – Jon Henshaw

“I enjoy how this industry requires you to stay on your toes and adapt.” – Jesse McDonald

There are a lot of fields where you can become an expert and always be an expert. Not SEO. Things change and you have to stay on top of what is happening and be willing to try new things.” – Casie Gillette

“The constantly evolving environment, technology, challenges, opportunities – and the need for us to evolve and change with that.” – Jono Alderson

“Above all, I love the fast-changing pace of SEO. What was true yesterday might not be true tomorrow so we need to learn every day to stay sharp and accurate.” – Max Prin

“What was considered a best practice yesterday, may no longer be today. I love the constant change because it forces me to continue learning.” – Anna Crowe

3. Learning Constantly

“I love learning, and so I like working in an industry where I can surround myself with innovations.” – Will Critchlow

“I love that SEO moves at such a fast pace, it means that there’s always something new to learn or a different challenge to tackle.” – Hannah Thorpe

There is always something new to learn and new tips and tricks to discover. There are new industry entrants making fantastic contributions all of the time, whether they be technical, creative, or anything in between.” – Glen Allsopp

“Constantly learning and adapting to changes in the algorithms and technology.” – Rob Woods

I love the constant stream of new challenges and opportunities to figure out how to fix broken things.” – Carolyn Shelby

“It requires you to constantly learn and adapt.” – Dave Rohrer

“The continual need to learn and grow.” – Dawn Anderson

“I am curious about how people use information, and want to help them find what they need.” – Bill Slawski

“Studying the intersection of human behavior and technological advancements.” – Rhea Drysdale

“How everyone is so deeply fascinated about both people and technology and how the two interact.” – Kelvin Newman

“The daily shift and change – the need to learn every day.” – Rishi Lakhani

“Constantly evolving in new and unique ways. Collaborating with and learning from other passionate and smart people.” – JR Oakes

4. SEO Is Never Boring

“I love the impossibility of getting bored search marketing offers us.” – Gianluca Fiorelli

“Every day is a new challenge.” – Dana DiTomaso

“The job as an SEO changes on a daily basis. Your work is never done.” – Jan-Willem Bobbink

“The industry offers you the ability to work in a variety of situations (in-house, agency, consultant – on location or remote) and that you can approach it from a specialty that most interests you (technical, content, strategy, local, vertical, etc). There is a lot of opportunity for anyone with any particular skill set, strengths, and passions.” – Dan Shure

“I totally enjoy the broad spectrum of SEO and being able to work together with so many different teams and personalities from different backgrounds and even cultures.” – Bastian Grimm

I like that SEO work lets me wear many hats: a psychologist, a forensic investigator, a negotiator, etc.” – Motoko Hunt

“I’ve been in the field for over 15 years already, and it feels like I’ve tried hundreds of different professions and roles. Search engine algorithms keep changing so rapidly, making us adapt, grow and acquire new skills really fast.” – Aleh Barysevich

“I love SEO because it is never dull. It touches multiple disciplines that range from really nerdy tech to super creative marketing and always keeps us on our toes.” – Arsen Rabinovich

“The disciplines within SEO seem perfectly aligned to meet the needs of people who are technical, or people who are data/mathematics-oriented, or people who are creative/literary. As a result, the industry attracts a diverse set of talented people.” – Keith Goode

“To be great in digital marketing you have to be willing to evolve as both technology and users become more intelligent and demand new behaviors. Talk about never getting bored!” – Ashley Segura (Ward)

“I love the chase of the SERPs and the fact that no two days are ever the same.” – Andy Drinkwater

“No day is the same! My work days range from various industries/topics to a variety of research, audit, and client delivery tasks, allowing me to stay fresh and avoid the feeling of ;having to make the bagels’ daily.” – Chris Boggs

“The constant complexity and weaving a practice that touches on design, usability, promotion, data, and gut. It’s always an adventure.” – Mike Ramsey

“SEO is like having a girlfriend who always keeps on your feet, never gets boring.” – Michael Bonfils

5. Testing, Sharing & Collaborating

“I love the fact that it is essentially a blackbox and no one knows exactly how the algorithms rank websites, forcing SEO’s to constantly test and learn. The constant knowledge sharing, case studies and tests/studies are what excites me about the industry – as an industry we are all banding together to learn more about the intricacies of search engines.” – Jason Mun

“People are constantly learning and sharing; trying to make themselves and others better.” – Patrick Stox

“The amazing people who dedicate time selflessly to doing research and furthering our field of practice.” – Dan Taylor

“SEO lives from sharing lessons and new discoveries and I know no other industry that’s so adamant of using collective brain power.” – Kevin Indig

I absolutely love when I discover something new and get to share it with the rest of the SEO community.” – Dan Petrovic

“I love that SEO is constantly evolving – there’s always more to learn and new things to test out, and a wonderful community of people sharing what they’ve learned!” – Ruth Burr Reedy

“Smart (and lovely) people, doing brilliant and fascinating things that they’re happy to share and talk about. – Andrew Optimisey

“I love the fact that everyone is so open and willing to share their knowledge and up for having a bit of fun whilst doing it.” – Ross Tavendale

“I love how the SEO industry is always openly sharing and discussing their experiments, best-practices, and fails.” – Marcus Tandler

“It’s such a collaborative industry, where so many people who are nominally competitors are keen to share knowledge and insight to help the broader industry and raise standards for everyone.” – Barry Adams

“I love that people spend so much time and effort learning new things just so they can share them and enrich the community. No other industry does so much R&D and gives it away for free.” – Stephen Kenwright

“I love the generosity of the SEO industry. It’s one of the only industries where you’ll find competitors helping each other.” – Annie Cushing

“I thrive on the collaborative community we’ve all built where brilliant people of diverse backgrounds and skills all work together to share knowledge, build useful things and cull out the bunk. I love that we all tackle big, strange and interesting problems, celebrate each others’ successes and occasionally laugh at the rogue noindex tag.” – JP Sherman

6. Helping Businesses Grow & Succeed

“I love helping companies create a profitable internet presence.” – Tony Wright

“You get to watch businesses grow because of your technical (and marketing…that’s SEO, too!) help.” – Mindy Weinstein

“Helping businesses thrive and creating new jobs.” – Shelly Fagin

“Helping businesses grow. That never gets old. – Damon Gochneaur

“There is something very satisfying about helping people grow their dreams. Not that long ago it wasn’t easy for someone with a small budget to be successful. They could not compete without radio or TV advertising etc., but not through SEO anyone has a chance to live their dream. I love being able to help them achieve that through what I do.” – Mat Siltala

“I love to see when people use SEO to grow their business and improve the quality of their life as a result.” – Tim Soulo

“I love helping clients succeed with their businesses, watching traffic convert to sales, and educating folks on the importance of search to their revenue.” – Scott Polk

“Every day, we get a chance to work on one of the most ridiculous, frustrating marketing channels there is and help our clients succeed.” – Andrew Shotland

“The growth possibilities are endless.” – Kaspar Szymanski

7. Solving Puzzles

“It is the perfect storm for my skillset – I have a background in web development, academic experience of AI, and I love puzzles!” – Tom Anthony

“I enjoy solving complex, strategic-based problems, translating executive goals into action plans.” – Alexis Sanders

“The problem-solving aspects are what interest me the most – feeling like a detective analyzing the problem and coming up with creative solutions.” – John Shehata

“Solving mysteries and seeing traffic and revenue grow as a direct result of something we’ve implemented.” – Bryson Meunier

“The detective work that leads to discoveries that help me understand what makes a site rank well and what I can do help sites rank is what I most enjoy about SEO.” – Roger Montti

“I love that it is always changing; it is like a mystery that is never fully solved.” – Cindy Krum

“It’s like a riddle that never gets solved, constantly evolving and demanding you’re at your best at all times.” – Lisa Myers

“There are still problems left to solve, making me an optimist.” – Oliver Mason

8. SEO Changes Lives

“The ability to impact the world at scale.” – Duane Forrester

“I love that for the first time any person, company, or product, has the chance to get near equal exposure as established and successful competitors. Search engine optimization changed the way we look at marketing and customer service.” – Brent Csutoras

“The work can change the lives of those running a business; I love that.” – Melissa Fach

“Connecting users with their needs at the moment they need it the most.” – Kate Morris

“I love SEO because the impact of our work is huge. We make the user and hopefully the companies happy when we optimize websites and it’s content.” – Marcus Tober

9. Analyzing Data & Measuring Results

“I love analyzing data to make decisions to improve organic rankings!” – Kristopher Jones

“I enjoy the balance of data and creativity, while using both sides of my brain.” – Loren Baker

“SEO is one of the industries that allows you to directly see (and measure) the results of your hard work.” – Bill Hartzer

“Targeted, cost-effective and measurable — and long-lasting.” – Trond Lyngbø

“Most of all that it’s easy to prove (through results) that you know what you’re doing.” – Richard Baxter

10. Some Things in SEO Remain Constant

“Everything is always new, while everything is always the same.” – Alan Bleiweiss

It’s always changing, yet continues to adhere to consistent marketing principles.” – Stoney deGeyter

It’s like real-world Monopoly: there are winners and losers and it’s more or less zero-sum.” – Dave Davies

“SEO is an area where hard, smart work can pay off in huge ways.” – Cyrus Shepard

Why do YOU love SEO? Let us know in the comments.

SEO Strategy:- To have a sound SEO system you must have a good SEO strategy in place. Below are some points you need to ask yourself while setting the SEO strategy:

The 6-Step SEO Strategy for 2020

seo

1. Your target market:

SEO is not meant to garner as many web traffic as you can to sell your items. Some geographic conditions and customer demographics are very much important as to where and how you will get your customers. Fine-tuning on these parts will make you confident and successful going forward. Google Analytics will help you in your investigations on these factors.

2. Concentrate on mobile-friendly approaches:

Your website should be able to properly fit into mobile and give equal satisfaction to your customers the way they access your site in their personal computers. One thing is clear, mobile overtakes the desktop. So, be sure to open that lane by checking how your website performs on mobile applications. Test your website URL in Google’s Mobile-Friendly test for this.

3. More options in Search Engines:

Your website should not only perform well in Google, but in every other search engines like Yahoo, MSN, AOL, and DuckDuckGo. Each search engine has different search algorithms that you need to know and accordingly make your website compatible with these searches. Your users may come from any roads.

4. Keywords to correspond with your ROI:

Spend time on fixing relevant keywords. Focus on Long-Tail keyword as those define users’ behaviours. Meticulously think about you can frame long-tail qualities into your key phrases. The success of keywords should be measured in terms of your ROI (return on investments).

5. Clear website and quality content:

A user-friendly website, clear navigation, SEO keywords, optimized Meta tags, title tags, and balanced keyword density in the qualitative, relevant, and consistent content are the main aims. Each page should be built around the keyword themes, with unique and non-plagiarised content. There should be no keyword stuffing as well. “Content is a commitment, not a campaign.”

6. Quality and relevant linking and Social media:

You must pay good attention to building quality and relevant links through which you can get a good number of web traffic. And in line with SEO, you need to set up an exhaustive and up-to-date social media platform. You should remember a good number of traffic is generated through the social presence of your business.

SEO in Digital Marketing:- SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) means creating a good place of a website in search engine result page on the basis of keywords and phrases. It comes under Digital marketing category. Seo is the process of online visibility in no-paid search engine results. It basically depends on Keywords.

Importance of SEO in Digital Marketing:

Importance of SEO in Digital Marketing
SEO in Digital Marketing

It is the process of creation of a web page easy to find, easy to crawl, and easy to categorize.

It is about helping your customers find out your business from among the thousand other companies.

SEO is an integral part of any digital marketing strategy.

In Digital marketing services, SEO is the most important part of digital marketing.

Types of SEO:

SEO has two types which are :

Off Page:

Off page is basically we can promote our website through the internet. In Off page we have to include:

Social media:

Social media is a platform that we communicate through social media engagement such as blog, website or other social media platforms.

Bookmarking:

To promote our website by bookmark our website, blog or other social threads.

Forum Submission:

Related to a website, business, and make connections with community, suggestions, answers, and questions.

Blog Directory Submission:

To build quality backlinks. Choose a directory and select the proper category.

Article Submission:

Submit our article in a high PR article submit, also give links. Make sure your content is unique and high quality.

Question/ Answer:

You can get high traffic through question answers. Question Answers should be related to your business.

Video Submission:

Upload videos on popular sites by giving them titles, tags, descriptions, links.

Image Submission:

Upload image of our business on popular sites by optimization with correct URL, title, tag.

Infographics:

Make creative info-graphics.

Document Sharing:

Create attractive documents related to business. It must be unique.

On Page:

On page is basically that we do within our website. Such as:

  • Meta Title
  • Meta Description
  • H1-H6
  • Content Optimize
  • Internal Linking
  • Keywords Research
  • Google Analytics
  • Webmaster tool

How does SEO work?

How does SEO work?

A search engine is not humans but the software that crawls the web page content. So, not like humans, search engines are text-driven. They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering.

The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual. For example, some of the elements that are known to build up a quality score are as follows:

  • Website names and URLs
  • Page content
  • Meta tags
  • Characteristics of Link
  • Usability and accessibility
  • Page design

Let’s see how this whole cycle works:

  • Crawling: Every search engine has a software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. It is not possible for a crawler to see daily if any new page appeared or an existing page is updated, some crawlers may not visit a webpage for a month or two. In this connection, it should be important to remember what all a search engine can crawl: it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. Therefore, if you have a majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. Those that are not viewable are not spidered and not indexed or not processed. On the other hand, they will be missing for search engines.
  • Indexing: Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. For humans, this will not be possible, but for the search engine, this is every day’s work. Sometimes, the search engines cannot understand the page content. And for that, you need to correctly optimize the page.
  • Search work: With every search request, the search engine processes, i.e., it contrasts the key phrases searched with the pages indexed and stored in its record. More than millions of pages have the same search phrases. So, the search engine is an act of measuring the relevancy of all the pages and matches with what it indexed as per the keywords inserted in the SERP.
  • Algorithms: A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or phrase that was looked for, either in the body content or in a URL that directs to the page. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms.

Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. That is the reason why the same search string generates different results in different search engines having distinct algorithms.

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. This requires sound SEO expertise.

  • Retrieving: The end–result will be visible in the search results.

Create an SEO strategy

seo
Image Credit MOZ.com

To have a sound SEO system you must have a good SEO strategy in place. Below are some points you need to ask yourself while setting the SEO strategy:

  • Your target market: SEO is not meant to garner as many web traffic as you can to sell your items. Some geographic conditions and customer demographics are very much important as to where and how you will get your customers. Fine tuning on these parts will make you confident and successful going forward. Google Analytics will help you in your investigations on these factors.
  • Concentrate on mobile-friendly approaches: Your website should be able to properly fit into mobile and give equal satisfaction to your customers the way they access your site in their personal computers. One thing is clear, mobile overtakes the desktop. So, be sure to open that lane by checking how your website performs on mobile applications. Test your website URL in Google’s Mobile Friendly test for this.
  • More options in Search Engines: Your website should not only perform well in Google, but in every other search engines like Yahoo, MSN, AOL, and DuckDuckGo. Each search engine has different search algorithms that you need to know and accordingly make your website compatible with these searches. Your users may come from any roads.
  • Keywords to correspond with your ROI: Spend time on fixing relevant keywords. Focus on Long Tail keyword as those define users’ behaviors. Meticulously think about you can frame long tail qualities into your key phrases. The success of keywords should be measured in terms of your ROI (return on investments).
  • Clear website and quality content: A user-friendly website, clear navigation, SEO keywords, optimized Meta tags, title tags, and balanced keyword density in the qualitative, relevant, and consistent content are the main aims. Each page should be built around the keyword themes, with unique and non-plagiarised content. There should be no keyword stuffing as well. “Content is a commitment, not a campaign.”
  • Quality and relevant linking and Social media: You must pay good attention to building quality and relevant links through which you can get a good number of web traffic. And in line with SEO, you need to set up an exhaustive and up-to-date social media platform. You should remember a good number of traffic is generated through the social presence of your business.