Pay Per Click Management

Pay Per Click is the most popular online advertisement tool. It helps us to generate traffic by generating clicks on your website and improve the visibility of your website. Pay Per Click is a very cost-effective means of advertisement to gain leads. In other words, we can say Pay Per Click advertisement work like a silent auction.

HOW OUR PAY PER CLICK SERVICE WORKS?

  • Pay Per Click service help you to generate more leads and better leads to business.
  • Pay Per Click service includes free pay per click audit, bid management, ad creation, display advertisement, google ads, remarketing and retargeting.
  • Pay Per Click service helps you to generate revenue from every click to get from the visitors on your ad campaign.
  • Pay per click helps you to adopt advanced optimization strategies for business.
  • Our service is to provide you a good number of visitors and focus on getting better ad position at the lower cost per click bid.
PPC

WHY PAY PER CLICK IS BENEFICIAL FOR YOUR BUSINESS?

  • It is beneficial for grabbing visitors from advertisement a huge amount of traffic will come to your website.
  • The investigation of the ad campaign plays a very important role as without it the procedure will get to be distinctly specialized and non-straightforward.
  • Pay per click marketing is one of the most effective and fastest sources of conversion growth.
  • In pay per click, you can immediately check your performance data and can improve your chance immediately to get a successful campaign.
  • In pay per click, you can have a lot of information about the performance of your ad campaign.

What We Will Do For You?

It encompasses all the networks you would expect, from paid search to paid social. Whatever type of campaign yields the best ROI; from shopping to remarketing, from Gmail to YouTube.

Keyword Research

We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.

Ad Extensions

Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.

Shopping Ads

We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.

PPC Strategy

To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors, and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need?

PPC Optimisation

Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click-through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.

Implementation

We will work to deliver that strategy by building out your existing campaigns or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.

Tracking

Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.

PPC Reporting

We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing, and how your paid search is performing against the key metrics you’re most interested in.

Questions about Pay Per Click Management Services

Pay Per Click is an influential marketing technique that works in two unique ways:

  • It increases the quality of the traffic: Decent quality traffic is essential for successful business conversion. Advertisements are equally important for a genuine lead. Through the use of Pay Per Click management services, you can pull new customers to your business instantly.
  • You get immediate results with Paid search ads: Paid search ads, as the name suggests itself, shows the money bags that it will bring. These ads will drive traffic to your website instantly.

Following are the benefits of using PPC:

  • It helps in the promotion of new products and services
  • It increases brand awareness
  • It rapidly pulls traffic to your website
  • If you are operating in the e-commerce sector, then it is useful to generate leads/sales
  • It targets the potential customers spread across the globe

The results can be traced by the Return on Investment. You need to measure both clicks and conversions. This can be checked using the conversion tracking tools offered by PPC engines.
Also, you can check the success of individual campaigns run on different platforms and know what’s working better.

Your PPC advertisement can appear on multiple platforms. This includes:

  • Google Search Network (Above the organic search results on a search engine page)
  • Google Display Network (on a network of sites across the internet as display advertisement)
  • Google Partner Network (on Google partner’s channel)

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There are several reasons why your advertisement are missing and some of them are as follows:

  • Google finds your ad irrelevant
  • Inappropriate targeting
  • Triggered the frequency cap
  • Insufficient budget to capture 100% of search volume
  • Bid Time Adjustment

We implement a holistic approach to ensure the success of our client’s brand:

  • Our PPC strategist constantly works and monitors the keyword performance. They analyse your business and the objectives for running the campaign and accordingly pick the keywords.
  • After determining the keyword, they prepare an ad copy that can earn the maximum number of clicks for each selected term. Moreover, our strategists provide recommendations to customize the landing page that can help to increase the page relevancy.
  • Our team runs routine campaigns so that you don’t have to work on it. They keep a constant check on keyword bids to ensure that they are best placed.
  • Our strategists also perform A/B tests on the ad variations to ensure that the campaigns are constantly improving.
  • Also, our company provides you with a monthly performance report so that you can track the growth of your campaigns.

It is a straight ‘NO’ to automate the campaign. This is because PPC pricing fluctuates like the stock market. If the campaign is left running on automated software, the ROI will be at risk.
Hence, our PPC strategists are always at work to monitor the fluctuations and take the appropriate measures.

How can we help you?

There’s nothing worse than pushy salespeople, which is why we don’t employ any. Instead, we let past victories speak for themselves. We can put you in touch with our existing SEO clients, for an independent review of our services.

Our SEO campaign pricing is based on the number of days a month we need to secure you the best results, which will vary depending on what you’re looking to achieve and how competitive your industry is. We don’t do set packages, all our SEO campaigns are bespoke based upon your specific requirements.

Contact us today if you’d like to know more about what our SEO service can do to boost your business.